Today we are starting something different. Previously we used to write about startups in Kuwait in general manner and without going into details. Today we will start something new, we will sit with the founders and chat a bit about their startups and their experience as entrepreneurs.
Maachla is an online supermarket based in Kuwait.
It all started when we found out that most supermarkets in Kuwait don’t have a home delivery service nor an online presence, so in 2008 we decided to solve this problem through an online platform called Maachla (Maachla in Kuwaiti means the stuff you buy from the supermarket). Basically, we started as an online sales channel and a home delivery solution for supermarkets, however this model has changed later (more about that in questions#7).
- We deliver everything within 1 hr
- Free delivery service
- Maachla redemption scheme
We started as 5 co-founders (Rashed Khazal, Bader Alrujaib, Mohammad Albahar, Ahmad Khazal and I), however only 3 are considered active on the day-to-day operations, the other 2 co-founders are more like an active investors, they are involved in making some major decisions. So we started as 5, then we added 7 more employees (both as drivers and on-sight operation) when we got our first partnership deal. Now we have 22 employees in addition to the 5 co-founders.
From our own pockets, now the startup is running on it’s own cash flow.
We started developing the website with a website development company, later we recruited the guy who developed our website as a full-time employee.
Yes, we made one major change (pivot) to our business model. Our first business model was to work with supermarkets as partners, but we found out that this model doesn’t work because in Kuwait the board running the supermarket changes every year (in Kuwait supermarkets are owned by the residence of the city and managed by a board of members elected every year). And when the new board arrives, many things changes that usually affect our business substantially. We decided to make a major change and go with a new business model. Now we are literally an online supermarket, we have our own inventory warehouses and sometimes our own branded products.
All of the co-founders are working part-time. We recruited a CEO to follow the day-to-day operation. We were more involved in the early days, now we just need to followup.
Around 18 months
We split roles into three parts: Operation, Technical and Marketing. Each one of us (the 3 active founders) was responsible of one of these departments. I’m in charge of the operation department and I take most of the major decisions by my-self except for special major decisions.
Having a full-time job and being married are defiantly affecting the time and effort I’m giving to Maachla. It’s very difficult to give 100% if you have a daily job. I encourage people to quit their daily jobs after 1-2 yrs of establishing their startup and focus 100% on it. Or better to focus 100% on it from the beginning. You need a lot of courage to quit your job, but this what it takes to build a great company.
- Establishing and creating the company took us around 6 months!!!
- Getting permissions to recruit employees from outside Kuwait
I’ll say meeting and dealing with huge companies and experienced people. Maachla gave me the opportunity to create an amazing professional network. Also I’m dealing with many huge companies that applies high quality standards when dealing with customers, logistics, employees, marketing and managment. I’m learning a lot from working with these type of companies in a daily basis.
- Yes, having 5 co-founders in a startup is a lot. Try to start in a 2-3 co-founders team. It’s much easier to move and make decisions.
- You need to work in your startup everyday, at least in the first 1-2 years of your business.
(Disclosure: Osamah is also one of my best friends 🙂 )