This post was supposed to be a simple comparison of the top 10 most visited websites of some selected countries. However, I ended-up finding some very interesting data that I thought it’s worth to share with everyone.
I used Alexa.com to check the rankings of the most visited websites in the following countries:
The raw data looks like this:
Now if you plot the data you’ll get this ugly chart. This chart shows how the rankings of social networks varies across different countries. For example Pinterest ranked 17 in the US, in Kuwait it ranked 219 !!
Again, the question I was trying to answer here is “which country has the closest internet behavior to the US?” To answer this question I calculated the Standard Deviation of the rankings of each website in these countries using USA as the base point (finally the CFA came handy).
Don’t worry, you don’t need to know what does Standard Deviation means, just remember that “the lower the number, the closer the country is to the US”.
As expected, UK was the closest to the US. That means UK is one of the early adaptors, and other european countries follow. Spain comes second, slightly behind UK (interesting to see how language barrier is getting less significant). Japan, Saudi Arabia and Kuwait are lagging what’s happening in new the world. I think we can also conclude that there is a huge language barrier to enter the Japanese market, which gives enough time for copycats to take advantage.
After crunching some numbers I found some other interesting insights:
2) Twitter and Politics: There is a positive correlation between political turbulence and the ranking of Twitter. Twitter made it to the top 10 lists of all featured Arab countries (Saudi Arabia, Kuwait, UAE and Jordan) + Spain.
3) Linkedin, I’m impressed with your performance: I was amazed how well Linkedin performed in most listed countries. Linkedin made it to the top 15 list of most countries, and it even surpassed Twitter in some countries such as Sweden and Hong Kong.
I think Pinterest is blocked in Saudi Arabia, our readers in Saudi Arabia please confirm if this true? Another interesting finding here is that Pinterest ranked 190 in Japan!! I was totally misled with the US$100M Rakuten investment in Pinterest.
5) Tumblr is eating WordPress: Tumblr already passed WordPress in the US. We already agreed that the US is the future, then you can see how Tumblr will soon surpass WordPress in UK and France. Interestingly, Tumblr is doing a good job in some laggard markets such as Saudi Arabia.
At the end, I want to advice all Kuwaiti startups (especially startups focused on women such as Karkoosha.com) to be fully prepared to use Pinterest as one of their main marketing channels. Also Tumblr is getting more important, but probably more in a personal level than business.
Eid Mubark everyone, talk to you soon 🙂
Note: The data numbers only cover traffic from desktop PCs. The data doesn’t cover traffic comes from mobile. However, the data still can be used as proxy of the total traffic in these websites.