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3 Comments

  1. Mohammad MJ

     /  August 8, 2012

    This, in a way, links to your previous post about “copy fast and hope to get acquired by the big ones” :). Great strategy if done right!

    Reply
  2. Yousef

     /  August 8, 2012

    I think it is a great move by 99designs to aquire 12designer, because they saw an opportunity instead of a threat. As you mentioned, 12designer were well established in the European market and it made total sense to aquire them (the team, the contacts, etc…). And also, it is a great move by 12Designer to position themselves as an extension rather than a competitor of a major player in the market.

    Great post, keep it up! 

    Reply

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