The Marshmallow Tower

One of the most insightful lessons I learnt in Wayra was the Marshmallow Tower lesson. Watch the video below:

I always remember this challenge whenever I spend tons of time planning something. Special thanks to Salim Virani and LeanCamp for teaching us this lesson.

That was our winning tower 🙂

Leave a comment


  1. Mohammad MJ

     /  August 6, 2012

    Brilliant! And goes very well with reading “The Lean Startup” as it talks also about prototyping etc. And lol at business school graduates :D. Did your team have any architects or engineers by the way? 🙂

    • No, but we had a guy who saw the video 2 weeks before the exercise 🙂

      • Yousef

         /  August 6, 2012

        Knowing the exercise before doing it makes no sense. We did the experiment without knowing anything about it and only one team had their marshmallow hanging at the end.

      • Adriiii makes no sense, bs eryal shaf elvideo o galna elfkra o khrab esalfa, eshtbna enswi 7ztiha!!!

  2. Mohammad MJ

     /  August 6, 2012

    How come we didn’t do it in our class! Ayshay… unless I missed that day, but still no one mentioned it. 🙂


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