Customer Acquisition For The Newbie Entrepreneur

Customer Acquisition and Startup Failures

This is a post for newbie startup founders, and fresh entrepreneurs willing to land their very first set of customers. Often startups fail because of lack of customers (about 80% of the time). There are some obvious reasons for that:

  1. Founders are too technology/product oriented, they forget to connect with potential customers.
  2. The product doesn’t solve a real pain.
  3. The value proposition is too confusing and difficult to communicate

There maybe other reasons too, but I found those to be the most common occurring ones.

The Customer Acquisition Guide

You’re probably reading here to know a practical tip on customer acquisition, well, ask yourself these questions:

  1. How many potential users of my product did I talk to before actually building the product?
  2. Who tried my prototype?
  3. How many people praised my prototype? How many neglected it? How many said it’s awful?

The Steps to Customer Acquisition

  1. Read the questions again, and literally take a piece of paper (or an Excel sheet if you’re fancy!) and write down the names of people for each question.
  2. Now scratch the names of your family and friends who praise you no matter what you do, unless you strictly know they are pragmatic and objective people.
  3. Put an asterisk next to names who neglected your product, or said it’s awful.
  4. Now look at the list again, do anyone of those people made an investment in your product? An investment could be devoting their required resources to reach the goal you had for your product. For example, if you have an e-commerce app, the goal is to buy a product through your app, that’s an investment. For Instagram, an investment is to make an account and follow a few people and like their photos.
  5. If not, then you need to get back to your team, sketch a fresh new BMC, and start figuring out new value propositions by reshaping the problem, and the solution.
  6. After you’ve done that, get back to the list of people you made earlier, propose the new prototype with new value proposition, and record their feedback.
  7. If there is an investment, then you’ve nailed it. If not, redo the steps from all over.

Tips on Customer Acquisition

  1. Try to have a large number of people in step 1, since you’ll be filtering out the ones not needed.
  2. There is no magic number of people for your customer acquisition list.
  3. It’s not necessary to talk to your potential customers face-to-face, although it’s the most useful. You can use other channels such as Twitter, or plain-old Email.
  4. Try to expand the radius of your potential people, don’t think close friends and family. Tap into your college network, your past job, friends of friends, etc.
  5. It’s always better to show a product/prototype to your potential customers, than to just convey words and/or pictures. This way, you can immediately see if they’ll make an investment in your product and basically turn them into customers, rather than just get a verbal commitment that they will use your product!

The Conclusion on Basic Customer Acquisition

The idea here is to create a list of potential people around you, that you think may find your product attractive, and refine this list. Once you refine it, see if they have already generated revenue for you*, then they are already your first set of customers! If not, then the problem is either with your value proposition, your solution, or your implementation (the product). Go back to your team, refine those three things, and approach your potential customers again and see if they’ll do an investment this time. Redo until you hit the jack pot.

Also, don’t be shy to ask, if you’re too lazy to ask again or afraid you’re asking too much, then probably you need to rethink why you chose entrepreneurship!



* Or made a considerable time investment in your product if you don’t have a revenue generating business model yet.

Three lessons I learned from Startup Weekend (Kuwait)

Last week, the third version of Startup Weekend Kuwait took place at The VIVA Coded Academy. The whole weekend was exhilarating and intense! Over 120 people participated, forming 21 full teams that built MVP’s, put together business cases, and presented in front of the judges and audience after 54 hours of non-stop work. The turnout, energy, and resounding success of the event showed how far the startup scene had come in Kuwait over the past 18 months!

It’s always amazing to see how real life situations and decision making play out in teams over the course of the Weekend. Mobile or Web? Focus on marketing or building the product? Subscription Vs Freemium? Designs Vs Functionality? I saw every team dealing and struggling with these decisions, as would a real startup in “the real world”.

Along the same lines, as an organizer and observer during Startup Weekend, I learned a thing or two (or three) about what it ultimately takes to be build a successful startup:

Lesson one: It’s (mostly) about the team, not the idea

One of the participants, called Mohammad, was looking for a team to join late in the first day. Most teams had already formed, but I knew Mohammad personally, and knew that his marketing and event management background made him him a valuable member to any team. As I was walking around with him trying to find a team, I was surprised that several teams declined his offer to join them. Eventually, we found a team that had only two members who I knew to be talented and driven, just like Mohammad. He like their idea and they recognized the value they brought to them (both of them were coders/ designers). They formed a small but strong and balanced team of three.

Their initial idea was ambitious, but they pivoted to something entirely and extremely different. It wasn’t as ambitious, and I personally thought there were at least 4 or 5 more exciting ideas in the competition. I didn’t like their chances. But, lo and behold, Mohammad’s team won first place. Their idea, Mukancom, is a platform to find co-working space in Kuwait. Arwa and Shahd, Mohammad’s team mates, did a stellar job building an MVP. But, going by the judges score cards, what really set them apart was Mohammad’s final presentation. There might have been better ideas out there, but Mukancom’s overall execution and presentation was superb, and their team was strong on all fronts, and that made all the difference. (There’s another lesson here about pivoting too).


Lesson two: It’s not about the money, money, money

One of the things that caught my attention was the participant’s seemingly lack of interest in the cash prize. Over 210 people had signed up as participants before we had event announced the money reward. I made the announcement on stage during the event, and I distinctly remember listing the non-cash prizes first (free co-working space at Sirdab Lab, free UX consultation from Catalyst) and leaving the cash prize at the end, anticipating it would get the biggest cheer. That wasn’t the case. The non-cash prizes got a lot more noise and excitement than the cash prize announcement.

In fact, not once during the Weekend did I hear people talking about the cash prize. I got asked a few times about the non-cash prizes. It seemed that no one really cared about the money at the end of it all. And yet here there were, 21 teams working 54 hours straight without much regard for the possibility of monetary reward.

You often hear successful people say something like “Don’t start a business for the money” or “At the end of the day, it’s not about the money” but those sayings often get dismissed as idealistic mantras reserved for the already rich and successful. But the lesson I learned here is that passion, competition, and the desire to build something worthwhile are far bigger motivators than money. (I’m happy to report that the top 5 teams have all continued working on their startups after the event!)


Lesson three: The true value of having a co-founder

In Startup Weekend, most dropouts occur late in the second day. It’s around that time when participants start feeling exhausted, and the finish line is oh-so-far without any guarantee of success. Our lead organizer tells me the following story: two participants from the same approached him around midnight on the second day. One of them, the “CEO” of the team (she came up with the startup idea), told him she wanted to quit. She was mentally drained and didn’t think her team had a chance of winning, so she wanted to pack up and go home.  But her teammate (the co-founder) insisted she stays. She was asking the organizer to convince the CEO not to give up. She was begging her friend to see it through until the final presentations, for the sake of the team, because she knew that if the CEO quit, the rest of the team would too. The CEO, quite literally with tears in her eyes, decided to soldier on.

That team ended up winning second place, and were in close contention for first place.

It goes to show that, above all else, the greatest benefit of having a co-founder is having someone to lean on when you’re ready to give up. In the emotional roller coaster that is a startup, co-founders must take it in turns to support each other through the tough times.


I can’t wait for next year’s Startup Weekend, where I’m sure the ideas will be even bigger and better!






Announcing this week’s Coffee Meetup + Lessons From Silicon Valley Talk


This week’s Coffee Meetup will once again take place at The VIVA Coded Academy on Wednesday evening (7.15pm). If you haven’t been to our Coffee Meetups before, they’re a casual get-together for local entrepreneurs and tech enthusiasts to meet, network, share ideas and collaborate over some good coffee.

As with previous weeks, there’ll be a talk following the meetup directly. This week’s talk is by Ahmed Aljbreen, General Manager of Saudi based digital and social marketing company, Smaat. Recently, Ahmed was in Silicon Valley for an extended period of time working on some partnerships for Smaat. During his time there, he also had the chance to visit and assess some of the world’s tech giants, such as Google, Facebook, Instagram, and more.

In this talk, Ahmed will talk about his experience working with Silicon Valley based companies, and the most important startup lessons he learned during his time there. The talk will be a great chance for startup founders to discuss with Ahmed some of the challenges they face here in the gulf, Silicon Valley culture, and whether the idea of moving to Silicon Valley is actually feasible or necessary for success. Pass by if you’re interested in knowing what it’s like to spend time working in Silicon Valley!


When: Wednesday, September 16th


7.15 pm- Startupq8 Coffee Meetup
8.00 pm- Ahmed Aljbreen
9.00 pm- Networking & Pizza

As always, this is an open invitation, and everyone is welcome!

Where: The VIVA Coded Academy at Al-Tijaria Tower- 35th Foor

Note: talk will be in Arabic

Startup Weekend is coming to Kuwait again!

From the Startup Weekend Kuwait blog:

Startup Weekend is coming to town again! The goal of this event is to create an environment where passionate people can come together to get things done; to learn, network, bridge the gap between trades, expose potential and see actual results.



Startup Weekend has held 2000+ events in 135+ countries around the world, and we are looking forward to making a big dent in Kuwait. With the help of local supporters, we are planning to leverage our global reach to impact our local community.


This year’s event will be held from September 17 – 19 and a beautiful Al Tijaria Tower (35th floor) is confirmed as a venue. It’s open to everyone; people don’t need to pay anything for registration. They can participate as developers, designers or non-technicals. What should they bring? Laptop, power cord, internet connection (just in case) and, of course, lots of creative energy and enthusiasm.



All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. The whole schedule is available on the event’s website.


We are proud to have Alghanim Industries (Platinum) and VIVA (Gold) on board as sponsors and Coded,Cubical Services, GDG Kuwait, Coffee Villains, Sirdab Lab and Catalyze as partners.


Register (it’s free) for participation and don’t forget to follow Startup Weekend Kuwait on Instagram and Twitter. Feel free to post on social media under the official hashtag #SWkuwait.


Announcing: StartupQ8 Event for September 2015

We’re happy to announce a new StartupQ8 Event! Based on the feedback we’ve been receiving, this week’s event will cover a topic that resonate with many of you.

The first segment will try to shed light on Hiring for Startups. KuwaitNET founder and CTO Bashar Al-Abdulhadi will share his experiences making the first hires for KuwaitNET back when he first started the company, discuss what to look for in an early employee and how hiring varies as the company grows. The second segment will feature Adel Al-Ghannam, co-founder of Winch App, who will share what he learned from developing the app and insights into hiring and managing a different type of employee: service contractors.

The event will be on Tuesday September 8th at 7:15 PM. It will be held in collaboration with our friends at the VIVA Coded Academy in AlTijaria Tower, 35th floor. You can find the Google Map location here.

Here is the schedule:
7:15 – 7:20 Welcome
7:20 – 8:00 Hiring for Startups by Bashar Al-Abdulhadi
8:00 – 8:20 Networking break
8:20 – 9:00 Managing Contractors at Winch by Adel Al-Ghannam
9:00 – 9:30 Networking pizza

As always, the event will be in English and it is open to everyone (no need to register). Join our page for more details on our upcoming events.

See you there!

Branding Yourself

Many small things we do in life are often translated into theories to put them in the right scientific context for us to systematically learn. Looking back, I recall a short conversation with Prof. Henry Moon from my Organizational Behavior class at London Business School, on the topic of work ethics and commitment that he summed up in the importance of branding yourself at the beginning of your professional career. As we come closer to the end of The Proteges – Generation 5, I noticed how important Henry’s piece of mind is for anyone at the beginning of their professional career. I realized that there’s more to branding than work ethics and commitment. Here’s how Henry’s small branding comment looks in my head today.

The first 10 years of your professional career are the best 10 years for branding yourself. Many of us get consumed with the workload and the demanding long hours, which is fine as long as its directed to what you’re passionate about; “The only way to do great work is to love what you do.” When you find your passion, you will specialize and focus on a certain domain, which should always be associated with your BRAND. Here are 10 ways of improving your brand in your first 10 branding years:

  1. Maximize your learning curve: The best way to maximize your learning curve is by associating with the best in your industry. Work with the best institutions, best managers, best partners, and if they do not accept you, find a way to get accepted. If you are not offered a job or an opportunity, push yourself to work for free; Find a way to only work with the best. Improve your hard/technical skills by getting better schooling, degrees, certificates, and practice by building your track record. Get the widest exposure and take very deep dives in your domain, know all the secrets of your trade. Have a mentor that listens to you, provides you with the right guidance and more importantly makes you aware of how the industry works.
  2. Work ethic: Having integrity will make you foster relationships with your stakeholders and will insure trust is built in the long run. The commitment to your work coupled with discipline is important to shaping your attitude towards work; Work in an environment full of dedication, fun and a sense of military discipline. You have to feel responsible for every thing you do, you need to feel empowered and accountable otherwise will you not feel the heat. Your work ethic should reflect on your lifestyle, people should be able to tell your work ethic from your attitude towards life.
  3. Feedback: Seek feedback from your peers/partners continuously. Even if it’s not very constructive, take it as an opportunity to learn how to deal with non-sense. When it is constructive, it’s a great opportunity to further develop your skills, to motivate you and perform better. When you’re giving feedback, offer it only to those who are willing to listen, to those who value your input. Act wisely by knowing when to provide feedback, who to provide it to and what to communicate.
  4. Stay positive: Don’t get sucked into any negativity around you and focus on achieving your learning targets. If you complain about your work, go do something different because you’re clearly not enjoying it. Look at the brighter side of things. When others see weaknesses, turn them into opportunities to improve. Be realistic in your approach and act on your positivity. Choose your battles wisely and know your capabilities when deciding on your actions.
  5. Hang out with smarter people: “If you’re the smartest person in the room, you’re in the wrong room.” Always hang out with people who outsmart you, who are better than you in what you do, who broaden your thinking horizon beyond the narrow/focused mindset you’re in. Without consciously realizing it, you’ll find yourself in a competition to outperform yourself; they will push your limits and help you beat them at what you do.
  6. Be approachable: Your attitude matters very much in business and perception is reality. Helping others makes the working environment you’re in a better place, which ultimately benefits you in the long run. Even if you see this theory differently, Brad Feld’s “give before you get” attitude implies that giving back to the community you work/live in should be a normal behavior without any expectations in return. “Adopt a philosophy of helping others without an expectation of what you are going to get back. It’s not altruistic – you do expect to get things in return – but you don’t set up the relationship to be a transactional one.”
  7. Community involvement: Regardless of the industry you’re in, getting involved in your community helps you become aware of how you’re industry is evolving. It helps you gather intelligence, utilizes your idle skills, gives you a sense of belonging, and more importantly aggregates all the different skills of its members to better serve your industry. The community addresses industry challenges and provides solutions, and typically advocates policy/regulatory changes when need. An active community will have a significant role in shaping the industry you’re in.
  8. Publish content: Don’t publish content for the sake of publicity only, instead focus on creating original content within your domain that readers would want to practice and share. Content doesn’t necessarily need to come in the form of articles, but can also include delivering workshops, campaigns and competitions…etc. Do not dilute your brand by producing content in different domains, focus on what you know best and get creative.
  9. The best: You have to aim for being the best at what you do. Equip yourself with all the tools and resources you need to master what you do. Practice does make perfect. People in/out of your domain have to always reference you for a skill-set within your domain because one day, the best opportunity will come and you need to be the best fit and ready for it.
  10. Do not look for monetary reward: “Fortune favors the prepared.” If you spend your first 10 professional years branding yourself, fortune (monetary and non-monetary) will definitely follow. There is no arbitrage in life; earn every bit of success you plan to have because it will never happen by chance.

“It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own self-interest.” Everything you do should revolve around self-interest, even what I am writing now does.


Announcing this week’s Coffee Meetup + Raspberry Pi Talk

Hi all,

For the third week running, we’re having our weekly Coffee Meetup at The VIVA Coded Academy. What happens at the weekly Coffee Meetup, you ask? It’s a casual get-together for local entrepreneurs and tech enthusiasts to meet, network, share ideas and collaborate over some good coffee.

As with previous weeks, there’ll be a talk following the meetup directly. This week’s talk is part of the Google Developers Group weekly talks. The subject this week is Raspberry Pi! (Yes, we used an exclamation mark because we’re excited!)

If you aren’t familiar with it, Raspberry Pi is a small sized computer that plugs into a monitor and enables people to explore computing and hardware programming. It’s a great tool for beginners as well!

If you’re interested in building hardware and want to learn how to program your creations, this talk is for you! Come learn the incredible things you can do with Raspberry Pi!

The talk will be given my Abdulrahman Alotaibi, who holds a degree in Computer and Electrical Engineering (with a minor in Computer Science), and has placed fourth in International Aerial Robotics Competition 2012.

Abdulrahman also spoke at DjangoCon Europe 2015 in Cardiff (UK), and is one of Google Developers Group Kuwait organizers.

Here are all the details:

When: Wednesday, Sept 2.


7.15 pm- Coffee Meetup

7.45 pm- Raspberry Pi Talk

9.00 pm- Discussion, Network, and Pizza!

Where: The VIVA Coded Academy at Al-Tijaria Tower- 35th Foor


As always, this is an open invitation and everyone is welcome to join!


Announcing this week’s Coffee Meetup + Scrum Talk


Just like last week, this week’s Coffee Meetup will be held at the VIVA Coded Academy. For you who aren’t familiar with our Coffee Meetups, they are a casual get-together for local entrepreneurs and tech enthusiasts to meet, network, share ideas and collaborate over some good coffee.

This week, there’ll be a talk on Scrum Methodology following the meetup immediately (at the same place). The talk is part of the Google Developers Group weekly meetup.

We think this talk is a MUST for anyone who wants to start a tech startup or is currently involved in one! One of the biggest challenges startup founders face is how to best manage a software project. Often, founders make fatal management mistakes that kill their startups early.

Whether you’re a technical or non-technical founder, this talk will help you understand the principles of running a tech project, and avoid very critical mistakes.

The talk will cover “Scrum” management methodology. “Scrum” is an agile software development approach that greatly minimizes the risk of failure. It is a great framework for building and managing a startup team.

The talk will be presented by Hamad Mufleh, founder and CEO of YallaWain. He is a product designer and developer who’s been on all sides of software projects; as a client, manager, developer and ui/ux designer.


When: Wednesday, August 26.


7.15 pm- Coffee Meetup

7.45 pm- Scrum Talk

9.00 pm- Discussion, Network, and Pizza!


This is an open invitation. See you all there!

The 500Startups Army

We just finished 500Startups accelerator program. Demo day was great, but so stressful! I probably need 10 posts to write about the program, but I’ll focus on one thing today. Something that many people neglect to mention when talking about accelerators. It’s probably the most important element when selecting your program. The people running the accelerator program.

Everyone knows Dave McClure, but there are an army of more than 20 people working in a daily basis with the startups.

When we first started the program we got assigned to 2 POC’s (Point of Contacts), one for funding/strategy and the other for distribution (Marketing and sales). 500Startups team is a mix of entrepreneurs (Entrepreneurs in Residence EIR), marketers and investors. 500 team is split between Mountain View office and San Francisco office.

You’ll have the privilege to reach out to any of them to help you with your startup. You are not limited to your POC’s. The trick is to know what each one of is good at to go and get their advice. It took us a while to get to know them and thought to share what our batch (amazing batch#13, Mountain View Office) think of the strengths of each one of them.

So I did a survey and here is what our batch think of each team member (ok only 5 filled the survey, but still not a bad insight!):


1- Elizabeth Yin (Program Manager):



Fundraising, personal advice and B2B sales.

Elizabeth went through a lot building her startup and she can really relate to our problems, pain and stress. She used to be a 500 startup then managed to build a company and sell it for millions. She is humble, sincere and intelligent.


Elizabeth was running the whole show, and she did excellent. She was the co-founder and CEO of, a 500startup company from batch#2 that got acquired.

Linkedin profile>>


2- Chris Nolet (EIR):


Product, UX and founders well-being

I actually didn’t know that Chris is a product guy until I saw the survey responses! I should’ve met with him more often. What I know, is that Chris is like the nicest guy in the office.


Chris is one of the co-founders of, a successful startup in San Francisco. was also part of 500Startups batch#5. So Chris also knows what are you going through and how stressful life is for founders.

Chris Linkedin Profile>>


3- Robert Neivert (Venture Partner)


Fundraising, strategy, pitching, sales and anything really!!

If there is one person I won’t mind to replace me as CEO is Robert. This man is just brilliant! Whatever you need help with he is there for you. And not only that, the answer he gives you is clear and logical. You can always feel from his answers that he has lots of experience and been through a lot. Check his background and you’ll know why.


Was the CEO of a couple of two venture backed startups. Moreover, was working in a venture capital company. In addition to that worked in operation, marketing and sales position. A super man advisor.

Rob Linkedin Profile>>


4- Poornima Vijayashanker (EIR):


Growth and pushing you to do better (sometimes she even screams at you! But, that means she loves you)

Poornima is one of the hardest working advisors. She will give you the honest feedback that few will tell you, but she will also tell you how to improve. It’s exactly what you need after entering 500startups. You think your startup is awesome because you got into 500, she will bring you back to earth and you’ll start working your ass.


Poornima founded two successful startups BizeeBee and Femigineer. She also worked at Intuit and She knows the in and out’s of a building a successful startup.

Poornima Linkedin Profile>>


5- Tanya Soman (Principal):


Pitching and pitch decks  

I only worked with Tanya while preparing for my pitch. She spotted all of the mistakes in my slides right away even though I show them to 3 other advisors before her. Every pitch and pitch deck should go through Tanya, she will help make your pitch deck look perfect.



Coming from Social Media and sales background.

Tanya Linkedin Profile>>


6- Sean Percival


Marketing, Social Media, PR, connections and HAIR (lol I think I know who wrote this!)



From a janitor to a successful CEO. An extremely funny and smart guy. Background in marketing, getting media exposure and building startups.

Sean Linkedin Profile>>


7- Matt Ellsworth (Distro team):


Growth hacker, B2B marketing, web scraping, drip campaigns and super funny guy!



Matt is part of 500 Distribution team, his job is simply to grow the startups. Worked in sales and marketing with startups in the Bay Area. Matt is also a fantastic standup comedian.

Matt Linkedin Profile>>


8- Andrea Barrica (Venture Partner & EIR – SF Office):


Pitching, sales and intros

I never pitched to Andrea, but heard she was the best in how to improve your pitching style (voice, attitude, how to use your hands).



Well she is the co-founder of, a successful company which was part of Y Combinator and also funded by 500Startups. Worked in operation, sales and basically everything during the early days of inDinero.

Andrea Linkedin Profile>>


9- Susan Su (Distro Team):


Email Marketing and Content marketing

One of my favorite distro team. Susan is a big believer in email marketing, as she says “Email = Money”. I just wished we could spend time with her in the office.


She worked at Google, hi5 and AppSumo, working mostly on content and email marketing.

Susan Linkedin Profile>>


10- Richard Speakman (Office Manager):


Well organized and our loving mom!

Try to leave a dirty dish in the sink, you are a dead person. Rich keeps things in order and without him sometime you find yourself without a desk (looking at you AJ)!


Worked in plenty of Silicon Valley startups in HR and administrative roles.

Rich Linkedin Profile>>


11- Christine Tsai


Fundraising and intros to investors



Christine is a founder partner at 500 and the number 2 person after Dave McClure. Christine worked 7 years at Google as Product Marketing Manager.

Christine Linkedin Profile>>


12- Zafer Younes (Venture Partner – SF Office):


Strategy, planning, fundraising and honesty

Zafer was my POC. Most of the big improvements in our startup during the program is because of this guy advice. It’s true it was problematic that he was in San Francisco office and I was in Mountain view (1.5hrs away by train + Uber), but in the few meetings we had we made some major decisions.


Zafer is famous for his company The Online Project. He built one of the earliest marketing agencies in the MENA region and very well. Zafer is one of the early tech entrepreneurs in the MENA.

Zafer Linkedin Profile>>


13- Mat Johnson (Head of Distro team):


SEO, Adwords, Email marketing and growth hacking in general

Mat was our Distro POC.. He helped us with rethinking many of our marketing strategies specially our SEO and email marketing. I wish we had more time to spend with him to dig deeper, but we already benefited a lot from his experience.



Mat is the head of 500 Distro team and also a partner at 500. Most of his background is on marketing and growth hacking. He did marketing for several companies and startups including his own company LeadGenCo.

Mat Linkedin Profile>>


Sorry if I missed anyone. If you have any questions about the program follow me on twitter @a_alshalabi or connect with me in Linkedin and shoot me your questions. Hey and don’t forget to follow our amazing startup @fishfishme.


Announcing Coffee Meetup + Basics of Digital Marketing Talk

This Wednesday, the StartupQ8 Coffee Club Meetup will take place at The VIVA Coded Academy, Kuwait’s first coding school. The meetup is a chance  for local entrepreneurs and tech enthusiasts to meet, network, share ideas and collaborate.

This week, the Coffee Meetup will proceed a talk on the Basics of Digital Marketing by Abdulaziz BuKhamseen as part of the VIVA Coded Academy’s speaker of the week event.

Abdulaziz is the creator of, one of the top blogs in Kuwait. He has worked as head of digital marketing for payment startup Next Payment, and is currently handling major parts of online marketing for the Al-Babtain Group.

The talk will be most useful for those who want to understand how to best utilize paid online marketing via search engines and social networks. These basics are a must for anyone involved in a startup, so don’t miss it!


Here are the details:

When: Wednesday, August 19th, 2015


7.15 pm- Coffee Club Meetup (More info here)

7.45 pm- Basics of Digital Marketing Talk (More info here)

9.15 pm- Networking and, of course, pizza!

Where: The VIVA Coded Academy in Al-Tjaria Tower 35th floor (Al-Soor Street, downtown Kuwait)


See you all there!


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